Gala Bingo has debuted its Bingo Like a Boss campaign, unveiling a new leading lady, Gloria, a gloriously sassy woman who slays life whilst casually playing bingo.

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The first of four ads (stars Paisley Billings from TV show, Tattoo Fixers, as Gloria and features the character playing Gala Bingo on her phone whilst simultaneously shredding an electric guitar solo… using her feet! Inspired by Gala Bingo’s seamless and exciting gameplay, this advert (named ‘Toe Jam’) and the remaining three will encourage watchers to ‘bingo like a boss’ whilst outrageously living life to the full.

The Gala bingo ad with Paisley Billings. Snafu65 Posts: 13,691. The first of four ads (stars Paisley Billings from TV show, Tattoo Fixers, as Gloria and features the character playing Gala Bingo on her phone whilst simultaneously shredding an electric guitar solo using her feet! Gala Bingo have not only unveiled a brand new look but they've also released a new TV advert too. Their new campaign has a rockier and grittier feel to the past Galalala adverts. It features Paisley Billings who is more well known as the receptionist on Tattoo Fixers. Paisley Billings, Actress: The Legion of Grads. Paisley Billings is an actress, known for The Legion of Grads (2013), On the Edge (2018) and Break a Leg (2019).

With the aim of disrupting and inviting a new younger audience to experience the online game, the introduction of Gloria adds a fresh, modern edge to the brand, whilst maintaining relevance with its existing players. This is just one facet of Gala Bingo’s rebrand which includes an updated logo and tone of voice, a cleaner, refreshed look and colour palette, and a new approach to digital.

The commercials and digital content were directed by Los Angeles based comedy director duo Fatal Farm, while the campaign is being overseen by advertising agency, Antidote.

Karina Adrian, Head of Brand Marketing at Gala Bingo, said, “We wanted to mix up the category and refresh our brand. We are a brand with significant heritage and branding that has stood us in good stead, however the time felt right to revamp and refresh, bringing us in to the roaring 20’s and with Gloria’s help, this truly integrated campaign certainly does that. We want to show a younger audience how fun and exhilarating the game can be, showing there is something for everyone. We’re really excited to unleash Gloria on the nation and bring the sass to bingo!”

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GVC Holdings’ flagship online bingo property Gala Bingo has debuted its new UK-wide digital advertising campaign ‘Bingo like a Boss’.

The digital campaign is fronted by reality TV star Paisley Billings from E4’s ‘Tattoo Fixers’ show, with the aim of showcasing the ‘sassy side of the online bingo community’.

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‘Bingo like a Boss’ is Gala Bingo’s first campaign developed under the creative guidance of London advertising agency Antidote, who won GVC’s £13 million valued bingo advertising account at the start of the year.

In its remit as creative lead, Antidote has been tasked with reimagining the Gala Bingo brand for modern audiences.

Running from 24 February to 16 March, the digital campaign will support Gala Bingo’s high coverage daytime TV strategy, in which the online bingo brand maintains sponsorships of ITV’s The Chase and Channel 5’s popular Australian soaps Neighbours and Home and Away.

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Karina Adrian, Head of Brand Marketing at Gala Bingo, said: “We wanted to mix up the category and refresh our brand. We are a brand with significant heritage and branding that has stood us in good stead, however, the time felt right to revamp and refresh, bringing us into the roaring 20s.

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“We want to show a younger audience how fun and exhilarating the game can be, showing there is something for everyone. We’re really excited to unleash Gloria on the nation and bring the sass to bingo”